SuperBowl XLVIII Average Advertising Cost

Scarlett Johansson is getting a Super Bowl ad on behalf of SodaStream home carbonation machines. Jaguar wants you very much to keep an eye out for Ben Kingsley and two more “British Villains.” Stephen Colbert will make his Super Bowl debut for Wonderful Pistachios. And David Beckham will hawk H&M in the Super Bowl’s first shoppable ad.

Sodastream, meanwhile, is again trying to get attention for an ad rejected by Fox for targeting Coke and Pepsi by name. Audi, Toyota, Volkswagen and other car brands are in, as always. E-Trade is out for the first time in years.

Chobani, whose minute-long ad will depict a nature-loving bear in a supermarket, won’t be the only Greek yogurt brand in the big game. Dannon’s Oikos is returning after sitting out 2013 to reunite the men of “Full House:” John Stamos, Bob Saget and Dave Coulie.

Super Bowl XLVIII will air Feb. 2 on Fox from MetLife Stadium in East Rutherford, N.J. Fox Sports averaged around $4 million for 30 seconds worth of ad time during the game, media buyers said.

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