Cameron Diaz, Shoe Designer for Pour La Victoire

Cameron Diaz is now making her foray into the world of shoe design.

The actress signed on as Artistic Director for the high-end footwear brand Pour La Victoire in July of 2013, and is now releasing her first collection of functional-yet-fashionable high heels.


Priced from $250, Cameron, 41, says she wanted her inaugural shoe collection to represent “something clean” without “too many bells and whistles.”

Comfort also played an important role in the creative decisions, with lower heels and practical straps taking center stage in the design process.

“For both Charlie’s Angels movies, we wore heels, ran in heels, did kung fu in heels,” she explained to Women’s Wear Daily. “We weren’t pretending. Heel function is a very important thing for me.”

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2 Responses

  1. Jane says:

    You have an online store. Can you get us better pricing?

    • Pink Ray says:

      Hi Jane, thanks for the great suggestion! Unfortunately our site doesn’t carry Cameron Diaz’s line of shoes yet since they’re not on the market until late 2014. We’ll send an update once they become available!

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